Shoaib Khan in his Hyderabad Hustlers jacket, looking ahead

My Journey

The story behind the lens, from first takes in 2017 to Hyderabad Hustlers.

I’m a content creator, director, writer, video editor, and entrepreneur from Hyderabad, and I have spent the last decade experimenting with storytelling in every form - from viral YouTube videos and short films to stand-up comedy and startup-focused podcasts.

I started my journey in 2017 with one thought: "If The Baigan Vines can do such things in Hyderabad content creation, why not me?" That spark had me creating sketches and short films that quickly went viral and gave me early recognition for my creativity. Over time, my love for video editing and content creation evolved into a mission-driven journey, experimenting with formats like short films, viral clips, and even stand-up comedy, all while consistently sharpening my editing craft.

In 2023, I stepped into entrepreneurship, joining Edventure Park and later BioReform, where I gained hands on exposure to startups and innovation. That phase eventually led me to start Hyderabad Hustlers (HH) in December 2023 - a podcast platform built to tell raw, authentic stories of entrepreneurs. What started as a simple experiment soon grew into a full-fledged movement: direct incubation, 50+ entrepreneur stories, a 1M+ audience, brand collaborations, and even partnering with August Fest.

The Journey

A timeline of growth, creativity, and milestones that shaped who I am today.

01 / 06

Early Creative Journey

Inspired by The Baigan Vines (TBV), created early YouTube sketches and short films.

First Telugu Short Film

Directed my first Telugu short film.

My Most Cinematic Video

Produced my most cinematic video yet.

E-Sports Phase

Dedicated time towards E-Sports.

Joined Edventure Park

Joined Edventure Park (India's 1st/largest student-focused startup incubator).

Meeting with Hyderabad's Influencers

Joined BioReform

Joined BioReform as a content and media creator (My Startup journey started + Met Azhar Mohiuddin).

EdTalk Panelist

Became a panelist for a EdTalk topic called "Influencer Influenza.

Meeting Sayeeda Jabri

Met Sayeeda Jabri, after that a vision sparked - she wanted to bring entrepreneurial talks to media, and Shoaib wanted to cover authentic startup stories, thus started Hyderabad Hustlers.

Stand-Up Comedy Performance

Formation of Hyderabad Hustlers

Hyderabad Hustlers was formed. Initially ran podcasts while still working with BioReform. Later chose to fully dedicate myself to Hyderabad Hustlers, leaving BioReform. Unlike other startups that go through long pre-incubation phases at EdVenture Park, Hyderabad Hustlers got directly incubated due to the rapid traction.